Showing posts with label enjoi. Show all posts
Showing posts with label enjoi. Show all posts

RIP enjoi

The end of an era in skateboarding. Enjoi is done. As a fan, a big thank-you to everyone who made this brand memorable, and special thanks to Marc Johnson for starting it, Matt Eversole for taking the helm when MJ left, and Louie for keeping the brand going until the end.



enjoi Miami - June 2005 Skateboarder

This article was written and photographed by Jonathan Mehring, and is one of the first trip articles that he put together for Skateboarder. The motivation behind posting this one was because I listened to his Beyond Boards interview from January 2022, and he has tells a story from this trip about Jerry's switch 180 5-0 revert on the Miami Beach High School blue hubba. The full story is about an hour into the interview. In short, Jerry was trying the trick over and over and getting increasingly frustrated, all while Mehring's supply of camera film was dwindling. Eventually, Jerry asked him how much film was left, and Mehring notified him that it was "last roll, last try". Jerry came through and landed his next attempt, and you can see the sequence below.